MIDDELBURG, the Netherlands - The first acquaintance dates back to that afternoon in the lounge of the hotel in Hurghada where the World Cup was played that week. It was there that during an interview with Kozoom, Rudy Loontjens (48) from Middelburg launched the product that is to give billiard sports and other concentration/precision sports a new impulse. ,,We have tested it on top athletes in our target group. They feel less tension, they are better in control of their stress and stay focussed longer.'''
Product: Cheqio
Description: food supplement
Effect: heightened concentration, focus and reduces stress
Slogan: part of your winning ritual
Rudy Loontjens is known for Loontjens Biljart, the family company that was established in Middelburg in 1920 and became renowned in the world of billiards with brands such as Gabriels and Molinari. He is eager to share his enthusiasm about the new product he has officially introduced to the market on 1 January together with his good friend Nico. The target audience is obvious: not just billiards, pool and snooker, but also darts, bowling, golf, archery, bridge, poker and other precision sports and precision moments.
,,The idea came from Nico Smeets, really'', Loontjens tells. ,,We have known each other for a long time. He was one of my customers when he had a billiards centre in the Metropolis and had a background in tennis.'' Nico Smeets, who was a national snookers player back then, just like Rudy Loontjens, had studied the preparation, concentration and stress of top athletes in general. ,,The idea came to life when he visited sports shops and saw shelves upon shelves full of food supplements for active sports such as running, cycling and tennis. In these sports, the use is well-known, but strangely enough, there was nothing on the market for concentration sports.''
Rudy Loontjens and Nico Smeets finally joined forces, and about three years ago, they started extensive research in that field. Rudy: ,,Various foreign and Dutch specialists were contacted and they worked with the best available ingredients. To this end, about 20 to 25 products from various countries were tested and the final result was a well-balanced innovative precision formula which forms the basis for the current products.''
The results of three years of hard work, research and testing is now ready for the market. Rudy Loontjens expects Cheqio to cause a revolution in precision and concentration sports. The results are spectacular, not just in the field of billiards where Niels Feijen, Jean Paul de Bruijn and many other players participated in tests.
Rudy Loontjens: ,,The best thing we experienced so far is that the European pool players who used our Cheqio products, have won the Mosconi Cup. Jean Paul de Bruijn's World Cup three-cushion billiards results were also remarkable: a fantastic third place with Cheqio use.''
Niels Feijen takes a sip of Cheqio during the Mosconi Cup matches
The first question that arises is: but is Cheqio not on the Prohibited List? Rudy Loontjens, resolutely: ,,That was, of course, the first requirement in our research. We have to be absolutely sure that Cheqio does not contain doping products. We have now tested all ingredients in the two laboratories that are allowed to do tests for the WADA. We can ensure that we are one hundred percent safe in that respect. Everything has a natural basis.''
Cheqio products are also on the site of NZVT (Nederlands Zekerheidssysteem Voedingssupplementen Topsport (Dutch Security System Food Supplements) http://www.dopingautoriteit.nl/nzvt/database). The site is consulted by, amongst others, Olympic athletes.
How does Cheqio work?
What are its effects?
What are the ingredients?
Use?
Rudy Loontjens: ,,The main goal is to feel better as a sportsman or woman. To be able to start your game relaxed, but... not too relaxed. Stress is good, but its side effects are not. Positive stress results in accomplishments; negative stress results in loss. Cheqio removes the negative stress.''
,,For players who feel tired it provides more energy stamina.
The difference with most energy drinks, is that those drinks are full of sugar and caffeine, which makes you bounce around during sports. Cheqio, however, contains stevia en saffron, it has a calming effect, gives energy and maintains concentration which allows you to shut out your surroundings.''
The product Cheqio comprises capsules and a drink (in a can).
Product 1: The capsules are packaged per ten. The packaging indicates what the product does for the sportsman or woman, but the product remains a part of your winning ritual which should also include a healthy lifestyle, talent, training and good material.
Product 2: Canned drink, with, amongst others, saffron and lactium,
The main ingredients of Cheqio products are: magnesium, ashwaganda, virtiva, lactium, saffron and vitamins B1, 5, 6, 9 and 12.
The description on the packaging:
Stress relief
Brain health
Muscle strength
Endurance
The Cheqio website went live on 1 January: here you can read all about the products, the ingredients, the way it works, the effects, etcetera.
Rudy Loontjens: ,,I expect some scepticism at the beginning, but on the other hand: all athletes have been aware of better foods and a healthy lifestyle for years. We have performed tests on several hundreds of athletes, we have distributed Cheqio at large pool tournaments. And everybody is enthusiastic. Reactions include: less nerves, quieter and more relaxed and more results under pressure. Even in full concentration, the energy is at its peak.''
Finally, about its use:
Start with two capsules a day three or four days prior to a tournament or match.
It is advisable to take an extra third capsule during match day.
Drink: one or two only during the tournament, because it has a fairly direct effect.
The first 500 clients have the option of ordering a sample/trial package (six cans and one box of capsules) at a reduced price. Please see www.cheqio.com.